1. What are the author's main points in the article?
Simon's main points in this article regard producers wanting to turn consumers green and the best way to do that - which researchers have found to be peer pressure. Although consumers like to believe that many, if not most - or even all - of their purchases are made due to "higher-mind" reasons, such as quality or cost, they are affected by what their fellow consumers are doing much more often than they'd like to think.
2. Do you think you would be more affected by peer pressuring advertisements than advertisements promoting green?
My default answer would probably be "no," but to be absolutely honest, I would probably be more convinced by peer pressure advertisements because they would make me feel assured that what the producers are claiming is true, since it's good enough for "everyone else" to use.
3. Give a personal story of you buying a product because of its environmental design.
I bought a SIGG water bottle about two or three years ago. SIGG bottles are made out of aluminum and come in many fun and creative designs and colors. They run a little on the expensive side, especially for just a water bottle (around $20-$25), but in the long run - because SIGGs are very viscerally appealing and quite durable - I use mine pretty often, and it has probably saved me plenty of money that I would have otherwise spent on bottled water!
4. Give specific examples of products becoming environmentally-friendly.
- Many brands of bottled water (Dasani, Ice Mountain, Poland Springs, etc.) developing more eco-friendly plastic bottles that use less plastic, more recycled materials, etc.
- Sun Chips now come in a new type of bag that is 100% biodegradable.
- Certain light bulbs now use much less energy than before but still function just as well.
- Clothing companies and paper manufacturers, along with many other industries, are making their products with a much higher - if not 100% - amount of recycled materials.
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